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This Must Be The Place is an exhibition on the theme of ‘place’, Curated by writer and artist David Campany. With projects from Dakar, Barcelona, Shanghai, Dresden, California and London, the exhibition highlights the importance of location for today’s photography.

We created a simple graphic identity displacing the type across all media. Choosing a lead image for the show was a key issue, so we designed alternative iterations for all printed matter to ensure equal representation for each artist.

Over the past year we have forged an ongoing relationship with the Jerwood Charitable Foundation. Working with the Jerwood Visual Arts team at Jerwood Space, we designed a series of exhibition identities for the Jerwood Encounter series (Terra; This Must Be The Place; Show) and the associated materials including invitations, catalogues, websites and show signage. Through our work we have raised the profile of a burgeoning arts space within the cultural sector and established a strong visual signature for the institution as a whole.

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