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We have been working with the Museum of Everything since its inception in 2008. Collaborating closely with James Brett (director of the Museum of Everything), we developed the organisation’s flexible and utilitarian visual identity; red and black slab serif typography to compliment James’s beautifully intricate and whimsical illustrations. The new identity was launched along with the museum’s inaugural and hugely successful Exhibition #1 (outsider art) and has been featured in Design Week, It’s Nice That and Creative Review.

After designing the catalogue for the first exhibition, we have gone on to design several of the Museum of Everything’s books, supplements and websites. The Museum of Everything has become an international sensation, attracting 20,000 visitors in its first two months and extending to shows in both Italy and Russia. It has more recently attracted a broader audience and achieved critical acclaim for its latest manifestation at Selfridges.

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